Create customer groups with special rates, apply discounts to entire product categories, or fine-tune pricing at the individual product level – all in just a few steps. With product-specific discounts for customer groups, you can offer precision pricing where it matters most, reward loyal customers, and maximize margins on key items.

Use cases: These tools are perfect for merchants who want to offer exclusive rates to wholesale buyers, run seasonal category-wide promotions, or set special discounts on specific products for specific customer groups (think: a deeper deal on a bestseller for VIPs, clearance pricing for partners, or negotiated rates for key accounts) – all while keeping the overall pricing structure clean and consistent.